Marketing Communications and Copywriting for Higher Education

Overwhelmed with writing and marketing projects? You're not alone.

If you are a typical college or university administrator, you are overworked, wear several hats, struggle to meet deadlines, and you worry about overdue projects. On your to-do list are marketing strategies and communications that need creation, or tired ones that need updating. Perhaps you feel trapped between copywriting that sounds like a screaming late-night infomercial and typical higher education writing that is so uninspired, you can almost hear it yawn. Should you continue trying to fit marketing into your already busy day, or sign on with an expensive advertising agency that will put you on the back burner?

Content that Communicates and Motivates

Developing effective copywriting and communications is not easy. Writing skills alone aren't enough, the psychology of prospective students and their families must be woven into the work. Now, during times of economic uncertainty, high quality, effective communications are more important than ever.  

What you need is effective content for your print, web and other communications media. Writing that is based on a decade of study into marketing communication and sales psychology. Writing that increases response. In your communications, both internal and external, content makes the difference. Good copywriting tells your story and elicits response. Good copywriting weaves your story across multiple publications and media types. Good copywriting motivates and brings measurable response.

Effective Communications Backed by Experience

My name is Norman Kraft, and I'm president of Zen Writes, Inc.  I've been in the trenches with marketing, enrollment and communications offices just like the ones in your organization. I've developed marketing and marketing communications for colleges and universities across the U.S. and Canada. For over a decade I've been helping organizations to meet and exceed goals and targets, increase prospect pools, improving conversions, and grow toward their long-term goals.  I created Zen Writes to fill the need for high-quality writing in higher education administration, especially in the areas of marketing and marketing communications, both internal and external.

Zen Writes was created to help higher education administrators get more done and complete more projects on time with professional quality writing by someone who knows higher education inside and out.

Zen Writes, Inc.   P.O. Box 8126, Salem, MA 01970 
(617) 922-3480  info@zenwrites.com